Robert Cialdini - Principles Of Influence
His work continues to influence what we understand are the values that govern our behaviour. Knowing these principles is fundamental to understanding neuropsychology

https://cxl.com/blog/cialdinis-principles-persuasion/

The human brain & decision-making
Harvard article that explains how the brain makes decisions. Emotion trumps logic!

https://hbr.org/2006/01/decisions-and-desire

How to use design
Being online is where most of us spend our time. If you had to design online elements that influence and persuade, what could they be?

https://www.xenonstack.com/insights/behavioural-design#:~:text=Behavioral%20design%20is%20concerned%20with,and%20improve%20their%20overall%20experience.

Behaviour Design
How can we design for human change?
How can we influence people to make certain decisions yet in an ethical way

https://uxdesign.cc/the-behavioural-design-toolbox-of-20-ideas-and-techniques-3372d31f2803

The Hook Model of Behavioral Design

Hook your customers and get them to invest in your product, with this four-step process. The 2014 model by Nir Eyal continues to be the basis of great marketing strategies.

https://www.mindtools.com/aapqtdb/the-hook-model-of-behavioral-design

Training your brain to be positive
How can you control your thoughts to make them positive?

https://www.forbes.com/sites/womensmedia/2016/12/21/how-to-train-your-brain-to-go-positive-instead-of-negative/#5827a0e25a58